A trademark is a registered symbol, word, phrase, design, or combination that sets apart the origin of goods or services. It aids consumer recognition and differentiation in the market. Trademarks grant exclusive rights, preventing confusion with similar marks. They safeguard brand identity and ensure a competitive edge in business.

How Long Do Trademarks Last

The duration of trademarks varies by jurisdiction, but they can last indefinitely if actively used and maintained. In the United States and many countries, trademarks can be renewed indefinitely by paying renewal fees and using the mark in commerce. Familiarize yourself with the laws in your jurisdiction for precise details on trademark duration and renewal requirements.

What is the Difference Between Trademarks and Copyrights

Trademarks and copyrights provide distinct forms of intellectual property protection:


  • Safeguard names, logos, symbols, or identifiers distinguishing goods/services.
  • Prevent confusion, maintain brand identity, and grant exclusive usage rights.
  • Associated with business names, logos, slogans, and product identifiers.


  • Protect original literary, artistic, musical, or dramatic creations.
  • Prevent unauthorized copying, distribution, or reproduction.
  • Exclusive rights to reproduce, display, perform, and create derivative works.
  • Associated with books, songs, movies, artwork, photographs, and software.

In summary, trademarks secure brand identities, while copyrights safeguard creative works.

At Kanowsky & Associates, we understand the importance of protecting your brand and your products. We are dedicated to helping you protect your trademark in a cost-effective and efficient manner. Our experienced Santa Clarita trademark attorneys can provide you with the legal advice and representation you need to protect your trademark from infringement.

We provide a wide range of trademark services, including:

  • Trademark registration
  • Trademark infringement
  • Trademark monitoring
  • Trademark disputes
  • Trademark litigation
  • Trademark licensing
  • Trademark portfolio management

We understand the importance of protecting your brand and products. Our attorneys will work with you to ensure that your trademark is properly protected and that you are in compliance with all applicable laws and regulations.

Contact our Trademark Attorneys

If you have any questions about our trademark services, please don’t hesitate to contact us. We look forward to helping you protect your trademark and your brand. We offer a variety of intellectual property services to ensure that your company and it's ideas are protected.


Schedule a free initial consultation by calling (661) 449-2297 or contacting us online. Se habla español.